THERE'S JUST NOT ENOUGH: COMMUNITY BLOOD CENTER ANNOUNCES BLOOD EMERGENCY
COMMUNITY BLOOD CENTER ANNOUNCES BLOOD EMERGENCY WITH NEW MEDIA CAMPAIGN TO HELP INCREASE DONATIONS
25,000 blood donors have not returned to donate and CBC is asking donors to step up.
Examples of the campaign’s advertisements are available here.
KANSAS CITY – Today, Community Blood Center announced a blood emergency, with only a 3-day blood supply. The long-term impact of the pandemic has resulted in a year of virtually no youth first-time donors, hundreds fewer blood drives and 25,000 donors in the greater Kansas City area alone that have yet to return to donate since before the pandemic. Complicating matters, there has been a recent surge in blood usage as hospitals perform surgeries and patients seek medical care that was postponed during the pandemic. The increased need and lag in donors has created a chronic gap in blood donations.
“As the region reopens, local blood usage is going up and far outpacing the number of donations we are receiving,” said Patsy Shipley, Senior Director of Donor Recruitment and Collections at Community Blood Center. “Through this new media campaign, we are hoping to raise awareness and encourage lapsed donors who have not donated since before COVID-19 to return and to attract the next generation of blood donors to help us build a healthy blood supply.”
In partnership with advertising agency Markham Yard, CBC’s new campaign spans radio, cable, social media and more. Through humor and compelling narrative, the campaign is being launched to show a new generation of potential donors not only how important it is to regularly donate blood, but also how easy it can be.
With this campaign, CBC is hoping a bit of humor will help tackle preconceived notions around donating blood and send the message that donating blood is easy. With funny and relatable advertisements that list “things that hurt more than giving blood”, CBC is using the campaign to demonstrate that giving blood is simpler and less painful than life’s awkward moments.
Donating blood is safe and it only takes one hour. We are taking extra precautions to help prevent the person-to-person spread of COVID-19. CBC staff are also practicing health self-assessments prior to presenting at work. As always, people are not eligible to donate if they’re experiencing a cold, sore throat, respiratory infection or flu-like symptoms. Additional information on donor eligibility and COVID-19 precautions is available here.
Donors can schedule appointments by calling 1-877-468-6844 or visiting www.savealifenow.org.
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About Community Blood Center of Greater Kansas City (CBC): Community Blood Center, now part of the NYBC family, serves hospitals in the Kansas City metropolitan area, as well as eastern Kansas and western Missouri. CBC provides nearly 200,000 blood products per year to approximately 65 area hospitals – and calls upon about 580 donors each day to meet the need for a life-saving gift of blood. The blood center makes timely deliveries of safe, high-quality products to meet transfusion needs, for routine care and emergencies. For more information, visit http://www.savealifenow.org/.